ISO relaunched their website today 

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Screenshot of the new header with its big hero image and bold uppercase type

ISO relaunched their website with a fresh and punchy design.

It was a privilege to be part of the visual redesign process, and I helped the team focus on accessibility and user experience, giving the use of images and type more prevalence throughout the site. Inclusivity and performance were key aspects of the process, tested and validated each time we came up with a new template.

The visual redesign was built on their existing pattern library named “Wood” which stems from Brad Frosts’ Atomic design. It turned out to be an invaluable tool to test and validate each new component or style we came up with, and accelerated the design process.

Before and after screenshots
Before and after screenshots

This is the second time I was granted the privilege to work alongside with ISO’s amazing web team, driven by Luigi Principi, with Lionel Egger as lead web designer and Christophe Julien as lead web developer. This proves again that a small team, with a strong focus can make great strides in little time. The hundred of thousands of pages were deployed under the new redesign in only a few months thanks to their expertise and the technical choices made back in 2016.

I can’t wait to see where this positive and dynamic attitude will lead them, now the visuals are in place, it’s time to tackle the content and in house applications.

Thank you all for including me in your adventure.

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