“911, what is your emergency?” 

Tags :

This amazing ad gave me goose bumps… but is Apple selling us on fear? I can understand some people feeling uncomfortable with this ad, either because it stages real 911 recordings (real people in real distress) or because it underlines the fact that we don’t know what the outcome would have been if these people hadn’t owned an Apple Watch…

It is worth mentioning that the Cellular Apple Watch can call emergency services without a prepaid credit or cellular plan, just like cellphones can call 112 in Europe without a SIM card.

It’s important to note that all three stories from the ad may have required the person to own the GPS + Cellular version of the Apple Watch. While the GPS version can call 911, it needs to be near your iPhone. So, for those who are taking just their watch with them, you’ll need the GPS + Cellular version to contact emergency services.

iMore

Recent Logs — or the next 10 entries

Well, they might not be all that recent. You'll find the older entries in the archives.

  • Time flies, but not memories

    Still going strong 25 years later. Happy ❤️ anniversary.

  • The announcement that rules them all

    I remember the January 9th, 2007 MacWorld keynote very clearly, even 15 years later.

  • Sign the Web0 Manifesto

    → Small Technology Foundation have launched a web0 manifesto in reaction to the current #web3 hype.

  • New Year’s Day stroll by the lake

    We woke up to fog this morning. I like the atmosphere it creates, dampening edges and blurring the landscape in cotton wool.

  • iTunes Movies are (still) a mess in Switzerland

    Ever since the launch of the iTunes Store in 2003, the user experience has been a total mess. Apple has never managed to offer a consistent experience throughout its Store.

  • Mac OS 9 Nostalgia

    → Michael Feeney’s (mac)OStalgia project reimagines how today’s apps would look in Mac OS 9.

  • Apple TV Siri available in Switzerland

    I just discovered that Siri is available to users in Switzerland despite what Apple’s support page says.

  • Advent of CSS / 08

    I discovered the Advent of CSS 2021 a bit late, but decided to give it a try anyway. This entry was retro-posted.

  • Advent of CSS / 07

    I discovered the Advent of CSS 2021 a bit late, but decided to give it a try anyway. This entry was retro-posted.

  • Advent of CSS / 06

    I discovered the Advent of CSS 2021 a bit late, but decided to give it a try anyway. This entry was retro-posted.

More entries »

Paros — Our favourite greek island / 2021

Flickr album page

We’re off to Paros in the Greek Cyclades for a short break just the two of us. It’s our first trip as a couple since before the children. It feels weird and exciting to fly and travel again after over 18 months of covid, confinement, etc.